Design and style guides of Education Technology
Brand Identity footprints

THE TI BRAND

Although a brand isn't a physical entity, it is one of our most important assets. As such, it must be nurtured and protected. Customers expect and deserve consistency between our brand promise and their actual experiences with our company and products.

If the customer experiences something other than what we have promised, the brand becomes unrecognizable or loses credibility.

Our brand will be measured by what customers experience when they come into contact with the TI brand through our employees, products, marketing materials and services. In this way, we are all responsible for advancing and protecting the TI brand.

The identity of the brand includes name, logo and voice.

The reputation of the brand includes the promise we make to our customers as well as our performance, which ties directly back to what our customers experience when they come in contact with the brand.

What is a Brand?

TI is a great company built on the efforts of tens of thousands of employees. Right now, communicators across the company are building the TI brand story by consistently using the identified basic elements, including graphics and messaging. Craft your pieces the right way and grow the TI brand. Grow TI.

Brand Identify and Brand Reputation

What is our brand?

Although a brand isn't a physical entity, it is one of our most important assets. As such, it must be nurtured and protected. Customers expect and deserve consistency between our brand promise and their actual experiences with our company and products. If the customer experiences something other than what we have promised, the brand becomes unrecognizable or loses credibility.

Our brand will be measured by what customers experience when they come into contact with the TI brand through our employees, products, marketing materials and services. In this way, we are all responsible for advancing and protecting the TI brand.

The identity of the brand includes name, logo and voice. The reputation of the brand includes the promise we make to our customers as well as our performance, which ties directly back to what our customers experience when they come in contact with the brand.

The TI Brand promise

A brand promise is defined by the unique value communicated to customers, employees and additional target audiences.

We

We’re inventive
Every day we invent new technologies to help our customers create great products that make life smarter, healthier, safer, greener and more fun.

We

We’re vital
We understand the world changes quickly, so we bring energy and urgency to what we do, working always to make a unique difference.

We

We’re passionate
We love designing new solutions and we apply this passion to serving our customers, our shareholders, and the communities in which we live and work.

We

We’re connected
We strive to know our customers, not only for what they do, but also who they are, what they value, and what they dream, so that we are stronger together than apart.

The TI Brand values

TI has established a set of values over the years that describe how we behave. At the center of these values is who we are: our brand.

 Impact of Brand Values